A 404 error page is one you rarely want your website visitors to run into. Especially when they’re just getting to know your brand. 

While it’s impossible to completely stop that from happening, what you can do is to ensure that your 404 page doesn’t give them a bad impression of your business.  

Better yet? Your error page could leave your audience with a smile and confidence that they are, after all, in the right place. 

How’s that possible? That’s what you’ll find out from this article. 

Below, we’re featuring some of the most interesting 404 pages we’ve seen on the web along with expert comments from fellow marketers who we’ve reached out to for help. 

But first, let’s shine some light on what 404 pages are.